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High2026-10-08Short term · Leans negativeLonger term · Neutral

AMD's Lisa Su Favors Samsung Over SK hynix in Seoul Visit

Seoul Economic Daily reports that AMD CEO Lisa Su showed a more favorable stance toward Samsung during her Seoul visit, potentially affecting SK hynix's share in AMD's next-gen HBM supply chain. Su had met with both Samsung and SK hynix executives to discuss cooperation, and this signal heightens concerns over SK hynix losing HBM orders, pressuring the stock short-term.

Impact assessments are model-generated from public coverage, for reference only and not investment advice.

Related coverage · 2 related reports

  • Seoul Economic Daily · 10-08 06:00 KST

    AMD CEO Lisa Su signaled a stronger preference for Samsung during her Seoul visit, raising concerns that SK hynix's HBM customer base could be eroded. If Samsung wins AMD orders, hynix's HBM share outlook may be pressured, a near-term negative for the stock.

  • 서울경제 · 10-08 06:00 KST

    Korean media say AMD CEO Lisa Su favored Samsung over SK Hynix at a dinner, hinting at delicate HBM supply-chain ties. The gossip has limited fundamental impact but could fuel speculation over order allocation and briefly sway sentiment.

AMD's Lisa Su Favors Samsung Over SK hynix in Seoul Visit · Hynix Board